On 17 March 2023, Taylor Swift walked onto the stage of State Farm Stadium in Glendale, Arizona, for the first night of a tour built around every album she had made. She walked off the stage of BC Place in Vancouver on 8 December 2024, 149 shows later, having broken just about every touring record that exists.
The first billion-dollar tour
By December 2023, after 60 shows, the Eras Tour had grossed $1,039,263,762, according to Pollstar, making it the first tour ever to cross a billion dollars. The previous record had been set earlier that year by Elton John's Farewell Yellow Brick Road tour, with $939 million. Elton took 328 shows to get there; Swift took 60.
Then it kept going. When the tour ended, Swift's company told the New York Times that 10,168,008 people had bought $2,077,618,725 worth of tickets, an average of about $204 a seat. Pollstar's own estimate was $2.2 billion from 10.055 million tickets, nearly double the second-highest-grossing tour in history. Its average crowd of 67,487 a night was also the highest Pollstar had ever recorded, beating U2's 360° tour.
Pollstar's first-year figures show how fast it moved: by the end of 2023, 60 shows had sold 4.3 million tickets at an average price of $238.95. In all, the tour ran for 632 days: 66 shows in 2023 and 83 in 2024. One record it did not take outright: Pollstar called it the most tickets ever sold by a solo artist, just behind Coldplay, whose Music of the Spheres tour also passed 10 million.
The ticket meltdown
It began badly. Ticketmaster's presale on 15 November 2022 collapsed under demand; the general sale was cancelled. Ticketmaster said it had still sold 2 million tickets that day, the most ever sold for an artist in a single day. Swift said she was furious, and called it "excruciating" to watch fans struggle to get tickets. Her own count was that 2.4 million people got tickets that day.
The fallout reached Washington. On 24 January 2023 the US Senate Judiciary Committee held a hearing on competition in live entertainment, titled That's the Ticket, with Live Nation, Ticketmaster's parent company, called to testify.
The show


Each night ran for more than three hours, with 40-plus songs grouped into acts, one for each era of her career: Lover, Fearless, Evermore, Reputation, Speak Now, Red, Folklore, 1989 and Midnights. In May 2024 she reworked it, adding an act for The Tortured Poets Department, merging Folklore and Evermore, and dropping six songs.
Every show also had a surprise: two songs that changed each night, one on acoustic guitar and one on piano. Over the tour she played every song in her catalogue except six.
NPR's tally of the whole run: more than 60 outfits, more than 250 custom pairs of shoes, 18 opening acts, 15 special guests, and roughly 25 hours spent on the ten-minute version of "All Too Well" alone. To get ready, she told TIME, she trained by singing the show out loud:
“Every day I would run on the treadmill, singing the entire set list out loud.”
— Taylor Swift, TIME, 2023

The biggest nights

In Melbourne, in February 2024, 96,000 people filled the Melbourne Cricket Ground. "This is the biggest show that we have done on this tour, or any tour, ever," she told them. In Los Angeles she played six nights at SoFi Stadium; in Singapore, six more; in Warsaw, 600,000 people registered for tickets to three nights.
The table of crowds reads like a list of venue records. Six nights at SoFi Stadium in Los Angeles drew 420,000 people; four in Sydney, 320,000; three at the MCG, 288,000. In 2023, Pollstar counted 217,635 people over three days at MetLife Stadium in New Jersey and 210,607 at AT&T Stadium in Texas. In Edinburgh, 73,000 people at Murrayfield on 9 June 2024 made it the biggest single-day concert crowd in Scottish history. Singapore hosted six nights, with an estimated 378,000 people, and Toronto six more. The run at Wembley, eight nights across June and August 2024, was a record for the stadium.


And in Seattle, on 22 and 23 July 2023, the crowd at Lumen Field generated seismic activity that seismologist Jackie Caplan-Auerbach measured as equivalent to a magnitude 2.3 earthquake, twice as strong as the famous "Beast Quake" set off by football fans at the same stadium in 2011. It was nicknamed the "Swift Quake".
The hardest moments
Not every night went to plan. In Rio de Janeiro in November 2023, during a heat wave, a fan named Ana Clara Benevides died, and the next night's show was postponed. In August 2024, all three shows in Vienna were cancelled after the authorities uncovered a planned terrorist attack on the stadium. Swift later wrote that the cancellation was devastating, but that "we were grieving concerts and not lives."
The promoter's statement at the time was blunt: "With confirmation from government officials of a planned terrorist attack at Ernst Happel Stadium, we have no choice but to cancel the three scheduled shows for everyone's safety." The 149 shows in the final count do not include them.
The film

Filmed over three nights at SoFi Stadium in August 2023, Taylor Swift: The Eras Tour reached cinemas worldwide on 13 October 2023 while the tour was still running. It premiered at The Grove in Los Angeles two days earlier, and grossed $261.7 million worldwide, $180.8 million of it in North America, making it the highest-grossing concert film ever made.
The last night
In Vancouver on 8 December 2024, Swift summed it up from the stage: "We got to perform for over 10 million people on this tour." She called it the most thrilling chapter of her life to date, and said what she hoped it would leave behind: "Making friends and bringing joy to each other, that is I think the lasting legacy of this tour."
Compare it with the old way of breaking a record. Elton John needed 328 shows to reach $939 million. The breakthrough bands in our story about the busiest touring years played up to 233 nights a year. The Eras Tour played 149 nights, in stadiums, to an average of more than 67,000 people at a time: the clearest example yet of how the biggest tours now work.
Few tours come close. Coldplay's Music of the Spheres tour sold more tickets, 13.1 million, over a longer run, and The Weeknd's After Hours til Dawn tour passed $1 billion too. The Oasis reunion played 41 shows in 2025, and in 2005 My Chemical Romance played 233 nights, as our story on the busiest touring years shows, while Tool took 13 years between albums. Chasing tickets for the next big tour? Our guide to getting concert tickets explains presales, queues and Verified Fan.
Were you at one of the 149?
Add the shows you've been to your gig diary, and find people going to the next big one.
Join OutTwo freeSources
- Dates, shows, structure, surprise songs, per-city attendance: Wikipedia, “The Eras Tour” and its sources, read 7 Oct 2026
- Official totals ($2,077,618,725; 10,168,008 tickets) and NPR's tour tally: NPR, 9 Dec 2024, reporting Swift's company via the New York Times
- Pollstar estimate, average attendance, first $1bn tour and Elton John comparison: Pollstar, 9 Dec 2024 and 8 Dec 2023
- Ticketmaster: Variety (Ticketmaster's statement); Swift's statement via ET; the Senate hearing: Wikipedia, “Taylor Swift–Ticketmaster controversy”
- Swift Quake: CNN, 27 Jul 2023; Melbourne: ABC News, 16 Feb 2024; TIME Person of the Year 2023
- Per-city attendance and the Edinburgh record: Wikipedia's tour-dates table; MetLife and AT&T: Pollstar (2023); Coldplay comparison: Pollstar (9 Dec 2024)
- Vienna: AP via CBC; Rio: Wikipedia and TIME; the film's gross: Box Office Mojo





